Resumen:
Executive Summary
This report provides a comprehensive overview of the engagement strategy developed for the BeFlexible project, focusing on effectively involving customers in the utilization of flexibility resources. The report covers various aspects, including the scope and objectives of the task, the structure of the deliverable, and the interdependencies with other tasks and deliverables.
A thorough review of past projects regarding customer engagement strategies has been conducted, offering valuable insights for the development of the engagement strategy for BeFlexible. The pilot demonstration framework is presented, highlighting the specific objectives of each pilot in different regions. Socio-cultural insights are explored, emphasizing the need for tailoring engagements to different user types and considering socio-cultural arrangements.
The report delves into the methodologies utilized in the engagement strategy, including Actor-Network Theory (ANT) and a hybrid collaboration approach. These methodologies provide a solid foundation for the development of effective engagement strategies. The engagement process is outlined, focusing on key elements such as incentives, education, continuous feedback, and evaluation. A detailed timeline and various engagement activities are provided as guidance for the implementation of the strategy. [...]
Resumen divulgativo:
Este informe ofrece una visión integral de la estrategia de engagement desarrollada para el proyecto BeFlexible, centrándose en la involucración efectiva de los clientes en el uso de recursos de flexibilidad.
Palabras clave: Engagement Strategy; Market Actors; Flexibility Markets; Demand Response; Energy Consumers
Proyecto del IIT: BeFlexible (BeFlexible)
Entidad financiadora: Comisión Europea. Horizon 2020 – Cooperation / Energy
Fecha de publicación: 15-11-2023
IIT-23-486I
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